How I Got Here - And Why It Matters to You
I didn't start in real estate as an agent-I started as an investor.
I began investing in the San Francisco Bay Area in 2017, working hands-on with properties across multiple markets, including the Sunset District. That experience gave me a practical understanding of how to evaluate opportunities, control costs, and make decisions that drive strong, real-world outcomes in a competitive environment.
Most buyers and sellers don't just need access to the market-they need clarity. They need someone who can break down what matters, filter out what doesn't, and guide them through decisions with confidence.
Becoming a Real Estate Agent allowed me to bring that perspective directly to my clients. Today, I help people navigate the San Francisco market with a clear strategy, disciplined decision-making, and a focus on positioning every move for the best possible result.
"Ted is extremely responsive, detail-oriented, and always takes the time to understand our goals while offering practical solutions and guidance. What truly sets Ted apart is his integrity and commitment. Working with him gives us complete confidence that things will be handled the right way.” — Ambar B.
The Advantage I Bring From Investing
My investing background shapes how I guide clients through tough decisions, especially in the ultra-competitive San Francisco market.
I look at more than price. I look at what drives its value, where there's real upside, and how to position each move to create the strongest outcome. That includes not only identifying opportunities and pitfalls, but also negotiating with clarity, discipline, and purpose.
For sellers, I help you focus on the improvements that actually matter and position your property to attract strong, competitive offers-while avoiding overspending. For buyers, I help you recognize value, assess risk, and compete strategically without overreaching.
At every stage, my role is to bring clarity, strong positioning, and effective negotiation so you can move forward with confidence.
"What sets Ted apart is his background as a real estate investor. Ted is a problem solver who knows how to navigate any real estate terrain and provide real solutions ... his depth of knowledge, communication style, and negotiation skills are second to none." - Mia B.
My Focus: Sunset & Richmond Districts - San Francisco
My focus is the Sunset and Richmond Districts in San Francisco, where I live and where I've developed a deep, working knowledge of the market at a property-by-property level.
While my expertise is hyper-local, I operate all across San Francisco with an understanding of how each neighborhood is different and how to succeed in each. Not every neighborhood is the right fit, and I help you evaluate where you'll get the best combination of lifestyle, value, and long-term potential.
"[Ted was] very helpful and transparent. The experience was just smooth. Everything went the way it was supposed to. We're very happy." - Neina M.
What I Actually Do for My Clients
I help clients make clear, strategic decisions in a fast-moving market where small advantages matter.
For sellers, that means preparing and positioning your property to compete at a high level, coordinating vendors, managing timelines, and focusing on the improvements that will actually drive stronger offers without unnecessary expense.
For buyers, it means helping you see what others miss. I identify value, flag risks, and guide you on how to compete effectively, so you can win the right property without overreaching.
At every stage, I manage the details, anticipate challenges, and keep the process moving so you can stay focused on the bigger picture.
"Ted coordinated multiple vendors, managed every detail seamlessly, and got our listing ready quickly and beautifully. We sold at a great price and felt fully supported throughout the entire process. We truly can't recommend Ted enough to anyone looking for a trustworthy, experienced, and genuinely caring real estate agent in San Francisco." - Brenda C.
How I Approach Every Transaction
Every transaction starts with a clear strategy.
I focus on understanding your goals, evaluating the specific dynamics of the property and market, and building a plan that positions you for the strongest possible outcome. That includes being disciplined about pricing, preparation, timing, and negotiation.
I don't rely on assumptions or shortcuts. I stay hands-on, detail-oriented, and proactive-addressing issues early and adjusting strategy as needed.
The goal is simple: make smart decisions at every step so the final result reflects it.
"With you, everything finally worked out, after my experience with two other REALTORS®. You're good at what you do, no one can say different. I would recommend you to anybody, and I would work with you again." - Mike McD.
What It’s Like to Work Together
Working together is structured, collaborative, and focused.
You'll always know where things stand, what the next step is, and what decisions need to be made. I communicate clearly, stay accessible, and make sure nothing falls through the cracks.
I handle the moving parts behind the scenes-vendors, timelines, coordination-so you don't have to carry that burden yourself.
When challenges come up, I address them directly and keep the momentum going. The goal is to make the process as smooth and predictable as possible, even in a market that isn't.
"Ted was very proactive and collaborative. He joined us for open houses and gave advice on property highlights as well as concerns we had missed, so I knew I could trust Ted's perspective and value his input. Working with Ted was the best decision we made in our home search." - Gabe L.
A Bit About Me Outside of Real Estate
Outside of real estate, I spend most of my time with my family here in San Francisco.
I enjoy being active, cooking, and getting outside-whether that's hiking, exploring different parts of the city, or traveling when time allows. Living in the Sunset has been a big part of that, and it's one of the reasons I'm so invested in the neighborhood and the community around me.
That connection to the area extends into my work. I'm not just helping clients navigate the market-I'm helping them find the right place to live, build, and build their own lives in the beautiful city we share.